Selected work

About the project:

Branding Reliance Health was a large project on a short timeframe. The refresh included everything from brand guidelines, writing style guides, all assets from digital to print, to interior design for the clinics. Everything was completed in a 9 month time frame. In addition, to the new modern look, we launched Reliance Health in Egypt. The workload was massive. The challenge came when all the new branding started in Egypt first, and not Lagos Nigeria. The rebranding for Lagos is set to launch soon making it a more unified brand.

[ Creative Direction/Thought Wrangler and Designer, Branding, Digital and Print ] Website in collaboration with Product Team

All work created during my time at Reliance Health is owned by Reliance Health LLC.
©2023 Reliance Health. All Rights Reserved

Reliance Health Campaign: Say Ahh!

Goal: This project was set to announce the new clinic in Port Harcourt. Open house and celebration happened on the day of the official opening of the new clinic. This was the fourth clinic to open in the surrounding area.

Solution: Say ahh to affordable healthcare for individuals and businesses around the surrounding areas.

[ Creative Direction/Thought Wrangler and Designer, Digital and Print ]

Reliance Health Egypt Launch

Strategy: The concept stemmed from hieroglyphs from the Egyptian history. Our approach was to position Reliance Health brand as part of their new history juxtaposition of the old and new.

Solution: Reveal the brand with a modern hieroglyphs on social as a teaser, leading to landing page.

[ Creative Direction / OOH - Digital and Print }

building Healthcare Campaign / egypt

Strategy: Showing healthcare as a whole-person healthcare that is provided by need. Healthcare shouldn’t be complex or difficult to access. We have the tools to make healthcare accessible and affordable while connecting you to a vast network of providers. Building what you need.

[ Creative Direction / OOH - Digital and Print ]

End of year party, Lagos, Nigeria

Celebration / Around the World

National Communication Excellence Award. This digital annual report I created to give movement with the flipping tiles. This was designed to be updated each year, but also to be used as a sales piece.

[ Creative Direction/ Thought Wrangler and Designer, and Digital ]

Refresh for Neogen

Neogen started in the 80s with a thriving business that stemmed from Mycotoxins. The brand continued to grow into other divisions, with Animal Safety, Genomics, etc. However, the branding was in dire need to be modernized. I was hired to give the company a full overhaul with a new look and feel while attracting the global community. The business challenge came from the brand hierarchy and how sub-brands within Neogen were more prevalent. Starting with Food Safety, my focus stayed on the authentic imagery for the e-commerce site by enhancing the user's experience to buy online.

[ Creative Direction/Thought Wrangler and Designer, Digital and Print ] In-house photographer

All work created during my time at Neogen is owned by Neogen Corporation.
©2023 Neogen Corporation. All Rights Reserved

 Reveal 3D

The launch of the new Reveal 3D for Gluten was one of the largest campaigns at Neogen. The goal of this campaign was set to introduce our quick testing to QCs, and lab technicians. Our photography was in house, as well as our training videos.

[ Creative Direction /Digital and Print ]

Reveal 3D Landing Page

We're on a mission to help you learn about the latest and greatest products in our industry. With this awareness campaign, we dedicated a landing page to attract new customers through our effective digital advertising campaign.

Newly Branded Material

All of the content was set into new templates I created to help consistency with the brand. All photography used was done in-house.

 Video: A mission that Matters

This short video plays in the product lab for new customers, and also on the website for visiting customers.

The goal was focused on an experience that speaks with emotions directly to our existing and potential customers.

[ Digital - in house video team]

Colitag Clean water changes everything Campaign

Strategy: Clean Water Changes Everything. The strategy was approached by showcasing clean water for municipalities to test fast and simply. The photography was simple, yet effective. We used a plate of glass that the water fell from to capture the movement of clean water.

Solution: Landing page to drive conversions from a social campaign

[Creative Direction / Video, Digital and Print ]

Invitation + marketing material

Influence Your Business was folded origami style with a rack card placed inside. Jonah Berger who was the keynote speaker, autographed it, and wrote a personal note highlighting its shape and creativity. The challenge was figuring out how to utilize a 8.5 x 11 piece of paper that was low-cost, and creative.

[ Creative Direction/ Thought Wrangler and Designer ]

 poster designs

This series is just something fun I worked on to show the old with the new, and how they can be combined into a fun design.

[ Creative Direction/ Thought Wrangler and Designer ]

Illustrations

[ Creative Direction/ Thought Wrangler and Designer ]

 branding

[ Creative Direction/ Thought Wrangler and Designer ]